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Serviced apartments prove most popular for Millennials

March 3rd, 2016

A recent report shows that out of corporate travellers – extended stay accommodation (including serviced apartments) is the most popular choice for Millennials – those aged 18-34. The study – Extended Stay Accommodations: Awareness, Supply and Demand from the Global Business Travel Association (GBTA) surveyed 1000 US international travellers from a range of ages.

 

It also found that of these 1000 people nearly half (48%) choose to stay in ‘extended stay’ accommodation over any other type of accommodation and stayed in at least 1 of these in the last year when travelling overseas for travel. This is great news for the serviced apartment industry especially here in Milton Keynes.

 

On top of this, the study revealed that a large number of those staying in serviced apartments or other types of extended accommodation are choosing to book directly with the company or via the accommodation providers website (38%). Why? We think this is due to much better customer service which the customer gets by booking direct. You can speak to one of the team here in the office in Milton Keynes and ask all the questions you may have and we can make recommendations as to which serviced apartment suits your needs! Something less likely to happen on booking sites.

 

‘The top reasons business travelers said they prefer extended stay accommodations are fully equipped kitchens (45 percent), amenities (40 percent) and the residential feel (36 percent).’

 

The above quote is really relevant to us as this is exactly what we pride ourselves on – all our serviced apartments have a fully equipped, fantastic amenities and are located with a very ‘residential feel’!

 

Satisfaction

 

Extended stay accommodation or serviced apartments also seems to provide a much higher satisfaction level compared to other types of corporate rental – here’s the exact information:

 

‘An overwhelming majority of business travelers (91 percent) are very satisfied or satisfied with their lodging experience on their last international trip of 5 or more days regardless of what type of lodging was used. Major differences are revealed however, when looking at satisfaction levels by type of extended stay accommodation, with much higher satisfaction levels at extended stay hotels (94 percent) and corporate furnished accommodations (87 percent) compared to accommodation rentals (74 percent).’

 

Summary

 

This report, produced last October gives some super reasons why serviced apartments are so great – and why a lot of US travellers come and stay in our Milton Keynes accommodation.


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